Have you ever imagined life without color?
We are so used to seeing colors that they have become something we take for granted, while we perceive much of our physical world and even our dreams in color.
Like the ear, which also provides us with our sense of balance, we now know that the eye performs two functions.
Light sensitive cells known as cones in the retina at the back of the eye send electrochemical signals primarily to an area of the brain known as the visual cortex, where the visual images we see are formed.
We now know that some retinal ganglion cells respond to light by sending signals mainly to a central brain region called the hypothalamus which plays no part in forming visual images.
Colour is believed to be the most important visual experience to human beings.
It functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance.
If you’re waking up feeling blue every morning, take a look at your bedroom walls—the shade of your paint might be bringing you down!
While more research is needed to fully understand the links between color and mood, color theory suggests that carefully selecting the color scheme for your home can positively impact your mental health and well-being.
Disclaimer: The information on this POST is not intended or implied to be a substitute for professional advice. The opinions expressed within this article are the personal opinions of the author. All content, including text, graphics, images and information, contained on or available through this article is for general information purposes / educational purposes only, and to ensure discussion or debate.
Thank you …. Colour can be very effective in learning and educational setting, marketing, communication, or even sport. For instance, a marketing study has found that colour can increase brand recognition significantly.
Most advertisements use colour as one of the important element in influencing people’s attention, attitude towards the product, and pressuring decision making.
Coloured advertisements can attract people to read the advertisement way up more often than the non-coloured advertisement. This shows the importance of colour in making the information or message more attractive to the public.
Light but not vision
The hypothalamus is a key part of the brain responsible for the secretion of a number of hormones which control many aspects of the body’s self-regulation, including temperature, sleep, hunger and circadian rhythms.
Exposure to light in the morning, and blue/green light in particular, prompts the release of the hormone cortisol which stimulates and wakes us, and inhibits the release of melatonin. In the late evening as the amount of blue light in sunlight is reduced, melatonin is released into the bloodstream and we become drowsy.
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Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (Retirement Condo). The place was clean and well maintained, but I found myself somewhat depressed and agitated after visiting her.
When I left, I realized it was because the halls and the bedroom were painted a Pepto Bismol pink. The color was overwhelming in its aggressive pinkness.
And yet now, many years later, I was pleased to see pink on the newly painted walls of a rehabilitation facility that I pass during my morning walks.
The floor-to-ceiling windows allow me to look inside the facility as it is being renovated. What will probably be the walls of the living room were painted in a color that resembled a strawberry smoothie.
But unlike my aunt’s living quarters, the soft pink color was interspersed with panels of what looked like plants (artificial, of course) so the whole color scheme resembled, more or less, that of a garden. Rather than feeling agitated, the colors left me feeling soothed.
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Several ancient cultures, including the Egyptians and Chinese, practiced chromo therapy, or the use of colors to heal. Chromo therapy is sometimes referred to as light therapy or colorology.
Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make.
Color preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.
People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, futuristic, sleek, or trustworthy.
Room colors can also be used to evoke specific moods, such as painting a bedroom a soft green to create a peaceful mood.
So what’s the bottom line?
Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors.
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